• A fluoride-free, shimmery pink toothpaste with a fresh rose mint flavor — co-created by Kendall Jenner.
• Includes ethically-sourced mica that removes surface stains and gently polished teeth for a brighter smile.
• Packed with an Elixir X™ blend of 10 antioxidants and essential oils that reduce plaque and support gum health.
• Formulated with coconut-based surfactants for a low-foaming brushing experience that is gentle on enamel and reduces irritation on gums.
• Free from SLS/SLES, Parabens, Phthalates, Fluoride, Animal Products and Artificial Flavors
• Signature rose gold packaging, co-developed with Kendall, to elevate your bathroom countertop.
• Pairs perfectly with Kendall's Rose Mint Teeth Whitening Pen for the ultimate brightening experience.

• Elixir X: Our proprietary blend of 10 known antioxidants and essential oils for truly remarkable results
• Ethically sourced mica helps gently polish and brighten teeth
• Free from SLS/SLES, Parabens, Animal Products or Artificial Flavors
• 100% Vegan and Not Tested on Animals
• Made in the USA with Globally-Sourced Ingredients
  

Glycerin, Aqua/Water/Eau, Hydrated Silica, Sorbitol, Rosa Damascena Bud Extract, Sodium Coco-Sulfate, Xanthan Gum, Sodium Benzoate, Sodium Cocoyl Glutamate, Carrageenan, Mentha Piperita (Peppermint) Oil, Pelargonium Graveolens Flower Oil, Sodium Gluconate, Calcium Sodium Borosilicate, Stevia Rebaudiana Leaf/Stem Extract, Synthetic Fluorphlogopite, Citric Acid, Sodium Hexametaphosphate, Cocos Nucifera (Coconut) Oil, Disodium Pyrophosphate, Sucralose, Tin Oxide, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Myrciaria Dubia Fruit Extract, Sea Salt, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Camellia Sinensis Callus Culture Extract, Camellia Sinensis Leaf Extract, Echinacea Angustifolia Extract, Panax Ginseng Root Extract, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Red 40 (CI 16035), Yellow 6 (CI 15985), Red 7 Lake (CI 15850)

Adults and children 6 years & older: Brush teeth thoroughly after meals or at least twice a day (or use as directed by a dentist). Do not swallow. Supervise children’s brushing until good habits are established. Not for use in children under 6.